Posts Categorized: Typography

5 Strategies For Developing Branding That Attracts Your Target Market

After years of developing visual brand identities for several companies, it is clear that most want the same thing–branding that is reflective of their core mission, design that is beautiful, and that attracts their target audience. However, without preparation and research, it is common to see branding that is beautiful aesthetically but mismatched with the…

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MFA Superhero Typographic Classifications

Imagine if every superhero had their own font. Well, MFA student Matthew Olin did just that. Check out this typography awesomeness I stumbled across on Behance: “The most distinguishing factor of any font is its characters. Hidden beneath these characters, each typeface also has character—its own unique characteristics. However classified this information may seem, when…

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