Driving traffic to a website is one of the key ways businesses are generating leads. While paid ads, social media, and email marketing attracts web visits, organic traffic is a main source. What are the best ways to drive traffic organically to your website? Here are 6 Steps to Improving Organic Traffic: 1. List your…
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A solid brand can have a substantial impact on being able to beat out competitors, being recognizable at-a-glance, and gaining loyal customers. One way to build a rock hard brand is to establish one based on customer data, amplify it through key marketing channels, and be consistent. How can you guarantee your brand consistency and…
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Starting a new website comes along with several decisions. You’ll have to consider the look and feel of the website, your goals, the features and capabilities you require, the domain name, and where you will host the site. In recent years, businesses have been able to take advantage of solutions like Wix, Weebly, GoDaddy, and…
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Running your own website requires routine maintenance to keep it secure and in working order. Whether you have no knowledge of web hosting or you’re experienced in web hosting yourself, this article will go over the differences between dedicated and shared web hosting and why it can be beneficial to invest in a dedicated web…
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During an age where social media presence has become much more popular, more accessible, and vital to the visibility of business and organizations, it may be tempting to use social media exclusively as the tool of choice to run your business. However, it’s still very important to have a dedicated website to supplement your social…
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When running a nonprofit organization, you might run into the challenge of gaining access to productivity tools and resources that also fit your nonprofit’s budget. Thankfully, Google offers these beneficial resources entirely free as part of Google for Nonprofits. This article will go more into what this program is, its benefits, and how to apply.…
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Optimization is a large part of the process for creating and maintaining a successful website and ecommerce business. The opportunities for online success through a website are endless. However, there are implementation strategies necessary for giving your customers the best buying experience. Optimization begins with understanding the tools you need to gather the data for…
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You’re finally ready to launch your business and share your WooCommerce website with the world. You have your business ideas typed out, and you’re looking to gain clients through your online store. The WordPress platform allows you to do just that without stressing out over the complexities of developing and coding a website alone. WordPress…
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Cybercrime is on the rise. According to a 2005 Bureau of Justice Statistics report, 67% of the 7,818 businesses surveyed experienced one incident of cybercrime, costing 68% of them at least $10,000 in losses, with half experiencing between 1 and 24 hours of downtime. If you conduct business on the web, a hacker accessing your…
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One of the first things business owners do to hang their shingle is get a site up on the web. Some time after using drag-and-drop web builders like Wix or Weebly to get something up fast, it becomes clear that they need something more flexible, robust and simplifies how they manage their business online. One…
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