Content marketing is a powerful way to market your business online. While social media updates, email marketing and livestreams should be a part of a content marketing program, blogging can be the most beneficial. Blogs can boost your ranking in Google, attract repeat visitors to your website, and build customer confidence. If you’ve never blogged before or want to create better content for your blog, here’s some things you can do.
Choosing Your Topic
Content inspiration is among the top challenges blog writers have with producing regular posts. To assist you, think of some of your best customers and jot down a list of things they should know. These could be answers to real questions they have posed, tips to help them be successful with your products and services, time or money saving hacks, a list of recommended products, or look books. Be sure to write about what you want to be known for and common industry search phrases so people can find you in Google searches. Think of your blog as another channel of customer service and provide your visitors with the information they need.
Additionally, pay attention to topics that are trending nationally or in your industry. Can you offer insights on the trending topic? Do you have an opinion that is different than popular beliefs on the topic? These can be shared in the form of a blog post and should center on informing your audience and driving interest in what you offer.
Start With An Outline
Writing a blog post can be challenging if you have a lot of information to share. To help, try jotting down short notes with what you know about the topic. Search Google or consult other sources to find out more information, round out and substantiate your notes. Organize main points as numbered or bulleted items on your list, and then indent supporting information underneath. This will help once you begin writing.
Formatting Your Blog Post
Blog posts can be organized in a variety of ways. For companies that need to show a lot of pictures, like those in the travel and tourism or food industries, blog posts can contain several images. Each image should have a caption and be tagged with an image description. These can be organized in a gallery, slideshow, or an image can simply be used as a blog header.
If you have a series of tips, consider writing what is called a listicle–a post organized as a numerical list with a short summary and description for each point. These work great for titles like “10 Steps”, “3 Things”, or “5 Ways” to accomplish a known goal or process. Otherwise, organize your article by subject and use headings, subheadings, and bullets to arrange the content in a logical way.
How Often Should You Post
There is no set frequency on how often you should publish blog posts. While a reasonable goal could be to publish weekly, most importantly your goal should be to create solid, authoritative content and this takes time and effort. Aim to publish on a regular schedule, for example every first Monday of the month, and increase frequency as you expand your capacity.
Crafting the perfect blog post will require you to know your clients and their needs well. Publish information that will help them to find success so that you build their trust, keep them coming back and can attract more leads. If publishing regular content is challenging and you still would like to take advantage of the value of blogging for your business, please reach out so we can help.