After years of developing visual brand identities for several companies, it is clear that most want the same thing–branding that is reflective of their core mission, design that is beautiful, and that attracts their target audience. However, without preparation and research, it is common to see branding that is beautiful aesthetically but mismatched with the…
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Companies that sell physical products online allow their customers to virtually window shop—that is, allow them the opportunity to see items beautifully displayed without having the opportunity to interact with them in real life. To encourage the same purchase intent as an in-store experience, brands must incorporate product storytelling using the design and layout of…
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Website speed can make the difference in whether people wait for your site to load or they leave. Although most only consider website speed when optimizing a site for search, all companies who own a website must consider website performance optimization and how it affects the bottom line. While many site speed improvement tips are…
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There are endless ways for you to gain a presence online. With a litany of available social media channels, many are sharing their products and services and reaching audiences all over the world. Some have opted not to have a business website, relying only on videos or social media posts to build awareness. Still, there…
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The cool peeps from Vecteezy hooked Spark Creative up with an exclusive California bear flag vector set to share with our readers. The set include .AI, .PSD, .EPS and .PNG versions of the California Flag/Logo. The download link and preview are below, and you can check out Vecteezy for more vector freebies. Download California Flag…
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It is true that content is king when it comes to the successful promotion of brand, but the most important step here is that you have to make your content more attractive. One way to do this is with the use of infographics. I am sure most people have seen an infographic before, but how…
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Advancements in the field of Information Technology have made it imperative for big, medium and small business houses from all over the world to take the initiative to establish their online presence. This is the best way to reach out to worldwide clients and increase the return on investment. However, in order to successfully promote…
Read MoreThese days, absolutely everyone has a website for their business but the problem is, a lot of these websites do virtually nothing for a lot of those businesses. This is because businesses don’t really focus on the idea of conversions when they ‘re creating a website and to be honest, this is a huge mistake.…
Read MoreThis is a slideshow from Ian Lurie’s presentation, “Let go of the wire blow up the link building”, given at Distilled’s SEO Meetup in September of 2012. I receive a lot of questions from my clients about how they should market their website, and how they can get traffic to their newly designed websites. Whether they…
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It’s becoming increasingly important to make your website design stand out in a crowded markets. The best websites employ creative design to achieve this distinction, whether through the use of dynamic and interactive features, or a careful positioning of brand values across different platforms. Moreover, some of the most creative websites currently available are designed…
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