Cybercrime is on the rise. According to a 2005 Bureau of Justice Statistics report, 67% of the 7,818 businesses surveyed experienced one incident of cybercrime, costing 68% of them at least $10,000 in losses, with half experiencing between 1 and 24 hours of downtime. If you conduct business on the web, a hacker accessing your…
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One of the first things business owners do to hang their shingle is get a site up on the web. Some time after using drag-and-drop web builders like Wix or Weebly to get something up fast, it becomes clear that they need something more flexible, robust and simplifies how they manage their business online. One…
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As a website manager, you want do all you can to attract and convert visitors to your website. Ensuring that your web content is inclusive, ADA compliant and accessible for all users takes effort but helps both general users and those with disabilities get the best use of your website. How can you make your…
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Content marketing is a powerful way to market your business online. While social media updates, email marketing and livestreams should be a part of a content marketing program, blogging can be the most beneficial. Blogs can boost your ranking in Google, attract repeat visitors to your website, and build customer confidence. If you’ve never blogged…
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If your brand is based in Southern California, you likely want to work with a local web design partner who understands your industry, your brand, and California’s unique visual aesthetic and communication style. You want a web professional that can capture SoCal’s beachy, vacation-worthy vibes, holistic lifestyle or the technology of Silicon Beach. You would…
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The travel and tourism industry is big business, with U.S. travelers spending over $2 billion a day according to the U.S. Travel Association. Mobile searches and online travel booking are on the rise, so how can you take advantage of that and attract guests to your travel and tourism business? Here are five things you…
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After years of developing visual brand identities for several companies, it is clear that most want the same thing–branding that is reflective of their core mission, design that is beautiful, and that attracts their target audience. However, without preparation and research, it is common to see branding that is beautiful aesthetically but mismatched with the…
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Companies that sell physical products online allow their customers to virtually window shop—that is, allow them the opportunity to see items beautifully displayed without having the opportunity to interact with them in real life. To encourage the same purchase intent as an in-store experience, brands must incorporate product storytelling using the design and layout of…
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Website speed can make the difference in whether people wait for your site to load or they leave. Although most only consider website speed when optimizing a site for search, all companies who own a website must consider website performance optimization and how it affects the bottom line. While many site speed improvement tips are…
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There are endless ways for you to gain a presence online. With a litany of available social media channels, many are sharing their products and services and reaching audiences all over the world. Some have opted not to have a business website, relying only on videos or social media posts to build awareness. Still, there…
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