Yes, link building improves a site’s search engine rankings – but many seasoned SEOs forget the other important advantages of links, like building a strong brand presence and generating transactions and conversions. Here are 8 link building methods that also double as marketing techniques to empower a site’s overall marketing efforts, conversions and lead/sales generation.…
Read MoreNot many companies would issue a formal apology for making an average product, instead of an exceptional one. Humble and honest – that is why Apple wins. apple.com/letter-from-tim-cook-on-maps/
Spark Creative had the pleasure of coming up with a thumbprint tree design for some friends. This is a custom design we are sharing with you, for your own personal use. You are free to do whatever you want with it, but DO NOT resell or redistribute. Thumbprint Tree Guest Books are a fun and…
Read More
Imagine if every superhero had their own font. Well, MFA student Matthew Olin did just that. Check out this typography awesomeness I stumbled across on Behance: “The most distinguishing factor of any font is its characters. Hidden beneath these characters, each typeface also has character—its own unique characteristics. However classified this information may seem, when…
Read MoreAs designers, we design things for the purpose of solving a problem. When we begin a project, we look at the problem and imagine how we could solve or improve it by using color, shapes, typography, images, and especially layout and organization. We don’t just design, we take the project as whole into consideration and…
Read MoreIf you’re looking to get better engagement out of your Facebook posts, add more pictures and start speaking in the first person. Social media data expert Dan Zarrella — who tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook pages — has released details about which posts get the most likes,…
Read MoreIf you wanted to get your small business some attention a few years ago, then you would have to commit to spending a large portion of your marketing budget on advertising. That strategy worked well. Until it didn’t. As the audiences for traditional mass-media channels became more fragmented, and people started paying attention to new…
Read MoreFlash has been getting a bad rap over the past few years. The once favorite medium for interactive design, Flash, has most definitely suffered at the hands of mobile users. It lacks support in many mobile devices, and is not supported at all on Apple’s iPhone or iPad. I remember back in my college days…
Read More
What is quality? Quality (qual·i·ty = degree of excellence), is a word that people use to describe something that is well made, well thought out, and better than most. Many people use quality to describe their services, or products. How does quality relate to web design? Well, not all websites are made equal or with…
Read More
We have all been stuck on a project. Usually we end up looking at the computer monitor, waiting for an idea to pop up on our screen. How can we spark true creativity? Here are 8 ways to spark creativity in your design work that work for us. Image by: Mirco Zett 1. Expose yourself…
Read More